# How to Write a 60 second Video Script?

A short video can deliver high-impact messaging. That too, sometimes without any heavy production. But, how to write a 60 second video script that holds viewer attention within the tight runtime?

One way to do it is with a **dip-in, dip-out** technique.

Don’t know what that is?

A “dip in and out” format chunks videos into ultra-concise clips. Each delivers a stand-alone bite around one narrow topic.

This framework **empowers viewers**. They enjoy total freedom to handpick sections per individual requirements. Jumping between relevant soundbites, viewers pick up vital knowledge **rapidly**. Precious seconds are not wasted on fluff.

The great versatility of 60 second spots makes them a vital tool for video [marketing collateral](/content/blog/marketing-collateral/index.html). According to [HubSpot](https://blog.hubspot.com/marketing/video-marketing-statistics#:~:text=39%25%20of%20marketers%20report%20that%20short-form%20videos%20generate,percentage%20of%20their%20short-form%20videos%20is%20between%2061-80%25.), 39% marketers think short-form videos generate ROI.

A 60 second script is applicable to – intros, promotional videos, and even short-form explainers, customer onboarding, and how-to videos.

## How to Write a 60 Second Video Script?

To make a video campaign successful, viewer attention is captured in the first few seconds. A joint survey by [Facebook and Nielsen](https://www.facebook.com/business/news/updated-features-for-video-ads) found out that up to 47% of the value of a video campaign is delivered in the initial 3 seconds.

There are several tactics for writing a persuasive 60 second video script. Some use open-ended questions that act as **narrative cliffhangers**. Others focus on 1-2 core customer challenges.

At the same time, content is kept real simple. If you are wondering how many words in a 60 second script, it is only **120-150 words**! Voiceover narration is often timed with on-screen text. The videos close by directing viewers to a clear call to action.

### 1. Craft a Core Message

A 60 second video script example anchors the script on one defining part of the product or brand. Identify that singular angle in the unique solutions the product offers.

For example – myCOI explainer video mentioned below anchors the script on ‘automation’.

### 2. Know Your Audience

Analyze the **search intents** of your ICP(s) when writing a script. Outline possible viewer needs as pointed questions. These questions will become your hooks. Use animation or effect to further maximize interest.

### 3. Open Strong

Come up with **thought-provoking questions** for a strong opening. Challenge assumptions by backing up ideas with powerful statistics.

### 4. Purposeful Ending

Close a 60 second video by recirculating back to the lead message or problem addressed. Finish with a clear value-driven CTA statement. Like, a ‘special offer’ sign-up call.

### 5. Mix Visual and Audio Elements

Balance crisp narration with kinetic text and minimalist motion graphics. A 60 second video script converts easily into subtitles of narration. On-screen texts timed with voiceovers help retention and accessibility.

### 6. Edit Out Fluff

60 second commercial script examples maintain **brevity** in the script. This comes with heavy editing. Make sure every word adds value. Avoid extra asides. Apply the same judgment call for editing visuals lacking purpose.

### 7. Calibrate Pacing

Draft the narration by timing it. Fit words into 10-second slots of a 60 second video script template. Keep on refining until the script clocks in close to the recommended runtime.

## 3 Best 60 Second Video Script Templates

We have curated three 60 second commercial script examples for creative references.

**Note:** The contents of the templates are approximations and not specifics. These may vary depending on your product and video type.

### Sample 1

This template follows a problem-solution format. It is a customer onboarding video to inform about product offerings.

| Time      | Scene                    | Audio Narration                                           | Video                                        |
|-----------|--------------------------|--------------------------------------------------------|----------------------------------------------|
| 4-5 sec   | Opening Slide            | [Music]                                                | Logo + Topic of video                        |
| 8-10 sec  | Problem Scenario          | As a [name profession of your ICP], it is challenging to overcome [define a core challenge relatable for your audience].<br> Give an additional sentence to build more context. | Up close talking head shot.<br> Whiteboard presentation relevant for the domain. |
| 18-20 sec | Product Introduction      | Thankfully with [Name Product], the solution is available by [state a method, framework, or a particular product functionality].<br> In other words, it shows you how to [name the broad function]. | Instructional visuals with graphs, tables and charts, and graphic icons for tools.<br> Key points as text on screen, user interface of the product program. |
| 8-10 sec  | Product Description Continued| Presently, [name 2-3 related professions of your ICPs] say - [give a statement that touches a general customer pain point]. | Supporting visuals expressing the negative impact of the problem on users. |
| 8-10 sec  | Product Offering          | So, what you can do is, [state the process of using the product in a few words].<br> And that too by [include a phrase to express how incredibly easy the process is]! | Screen recording showing app user interface<br> Microinteraction captures<br> Text on screen timed with narration |
| 4-5 sec   | Final Scene              | You can see how [previously mentioned problem] is now solved.<br> Get in touch with us! [Contact Details & Logo] | A visible outcome<br> Logo and reappearance of the video topic as in the Opening Slide |

**Key Highlights:**
- Mentions a target group by their profession.
- Lets the ICP connect instantly.
- Shows value of product offerings in real-world terms.
- Uses testimonials to build reliability.

### Sample 2

This format condenses product features into actionable insights.

| Time      | Scene                    | Audio Narration                                        | Video                                |
|-----------|--------------------------|-----------------------------------------------------|--------------------------------------|
| 8-10 sec  | Industry Context          | [Name Domain/ Industry your brand belongs to] are evolving fast. What is the best route to [name business target]? | Brand/ Product Name<br> Dynamic<br> graphics |
| 10-13 sec | What is the Product?     | [Product Name] is a simple and easy way to resolve [Problem]<br> You can use it to [discuss 3 features of the product] | Key product features visualized.<br> Text on screen times with narration |
| 13-15 sec | Who is the Product for?  | [The Product] caters to [name 2-3 customer profiles]<br> [The Product] helps to avoid hazards/ mistakes like [name common pain points of your ICP]. | Visualized customer profiles<br> Pain points defined in text on-screen, timed with narration |
| 13-15 sec | What is the Solution?     | [Product Name] solves your problem by [name three of its offerings]. | Text timed with narration<br> Visual icons of the main offerings |
| 8-10 sec  | Product Recap             | Let us help you by -<br> [name three general outcomes]. | Supporting visuals to summarize the benefits. |
| 4-5 sec   | Final Scene               | [Product Name] - helps you make a better impact.<br> Contact Details. | Logo<br> Brand slogan visualized.<br> Text on screen timed with narration. |

**Key Highlights:**
- The script cues to fast transitions to show motion.
- Features only actionable highlights in each category.
- Brand slogan in CTA.

### Sample 3

This template focuses on product functions while supporting each claim with data.

| Time      | Scene                    | Audio Narration                                        | Video                                   |
|-----------|--------------------------|-----------------------------------------------------|-----------------------------------------|
| 15 sec    | Introduction Slide        | Let [Product Name] do the thinking/ worrying for you. | Bold typography<br> Background in a highlight color to make the text appear dramatic |
| 18-20 sec | Solvable Problems Listing  | So, you don’t have to [enter task names that your product simplifies] | Staccato texts on screen<br> Strikethrough to indicate the problems will not occur anymore<br> Tickbox showing new advantages |
| 18-20 sec | App UI                   | Newly gained advantages: <br>- Automation<br>- Increased Profitability<br>- Minimized Risks | Screen recording of the app in action<br> Highlighted features in app UI |
| 5-8 sec   | End Slide: Branding       | Sum up gained advantages in 2-3 concise phrases<br> Include a short [brand slogan]. | Fast-moving typography elements of the summary phrases<br> Logo + Slogan |

**Key Highlights:**
- This 60 second video opens strong with a powerful claim.
- Energetic drum beats as background score heighten the mood.

## Conclusion

Use 60-second spots to skillfully captivate and convert. Remember, short videos fit **modern consumption patterns**. They meet shrinking attention spans and can be shared easily on social media.

A 60 second video script must be written specifically to hook viewers in under 10 seconds. Explain one core challenge clearly by distilling complexity into simple messages. The success of short-form videos focus on emotional connection over functional claims.